Crowdfunding

Useful Resources

• Crowdfunded: A comprehensive book on crowdfunding strategies for platforms like Kickstarter and Indiegogo.

• Fundbeam: Offers great resources for founders looking to launch a crowdfunding campaign.

• Hacking Kickstarter: How to Raise $100,000 in 10 Days: Includes successful templates, emails, and more.

• CrowdCrux: Provides insights and resources for launching successful crowdfunding campaigns.

• Every resource we used to plan and launch a $75k Kickstarter campaign: A detailed walkthrough of a successful campaign.

• What's your project's communications plan?: Guidance on crafting a solid communications strategy for your project.

• Projection Pep-Talk!: Motivational insights to keep you focused during your campaign.

• Setting up your project’s pre-launch page: Step-by-step instructions for an effective pre-launch setup.

• 21 Tips for Sharing Your Project on the Internet: Strategies to maximize your project's online visibility.

• My funding has stalled after a few days, what should I do?: Advice on reinvigorating a stalled campaign.

• How to Write a Successful Kickstarter Campaign: Tips on crafting compelling campaign narratives.

• Successful Kickstarter Email Marketing : Strategies for effective email outreach during your campaign.

• Hacking a Kickstarter Referral/Affiliate Program: Utilizing tools like Google Analytics and Zapier to boost referrals.

Recommended Tools

• Kickstarter: A leading crowdfunding platform for creative projects.

• Indiegogo: A flexible funding platform for entrepreneurs and startups.

• IFundWomen: A crowdfunding platform offering resources and support for women entrepreneurs.

• Kiva: A crowdfunding lending platform that provides zero-interest loans to small businesses.

Founded Outdoors Community Tips and Insights

1. Engage Your Community Early: Building excitement before launching a campaign helps create momentum. Engage through social media, newsletters, and pre-launch events.

2. Set a Realistic Funding Goal: A lower initial target can help you reach your goal faster, which boosts credibility and encourages more backers.

3. Offer Meaningful Rewards: Unique, exclusive perks drive interest. Make sure your rewards are appealing and feasible to fulfill.

4. Craft a Compelling Campaign Story: Use a well-structured narrative and a strong campaign video to connect with potential backers emotionally.

5. Invest in Marketing & PR: Start promotion early with social media campaigns and press outreach to maximize visibility.

6. Provide Regular Updates: Keep backers informed with frequent updates to maintain trust and engagement throughout and after the campaign.

7. Leverage Testimonials & Influencers: Featuring early supporter testimonials or influencer endorsements can boost credibility and attract new backers.

8. Plan for Stretch Goals: If you surpass your initial goal, have additional funding milestones that keep the excitement going and provide more incentives.

9. Time Your Campaign Strategically: Launch during peak engagement periods for your target audience to maximize early traction.

10. Secure Press Coverage: Reach out to bloggers, journalists, and relevant media outlets before launching for an initial visibility boost.

Vendors

• Launchboom: An agency that supports successful Kickstarter campaigns.

• Rain Factory: A full-service digital marketing agency specializing in customer acquisition and crowdfunding campaigns.

• NWC Digital: Provides digital marketing solutions tailored for crowdfunding success.

• The Crowdfunding Formula: Offers comprehensive services to plan and execute effective crowdfunding campaigns.

• Jellop: An ad-buying agency that supports Kickstarter campaigns, frequently collaborating with Launchboom.