Branding strategy
Top resources and tools
Founded Outdoors Community workshop on capturing brand story:
Branding links:
- Maker & Moxie - helpful branding blog for startups
- Brand Strategy 101 | The essential elements every effective strategy needs
- How to Write a Powerful Mission Statement (With a Winning Template & Helpful Examples)
- The Power of a Purpose-Driven Brand (And How to Build One)
- StoryBrand Framework - (shared by Sarah Berkeley, helpful but beware of many marketing emails)
- Theresa Ptak - Design & Illustration (recommended by Tami Jo)
- We Are Unicorns with Molly Hawkins (recommended by Katie Doherty)
- Talus Films - Video & Storytelling Production Company for Outdoor Brands (Co-Founder, Madelaine Anderson is a community member)
- Biddyco - Performance-focused ad creative & media. Facebook, Insta, Google, TikTok & Snap. (recommended by member)
- Press Release tool Outdoor Sports Wire for press releases (It costs $99 to publish a press release)
Storytelling links:
Branding Tools:
- Coolors.co - color palette for branding
- Canva - also has a media kit which helps with branding & design
- Adobe Stock - web layouts, presentation layouts, mobile mockups, social media kits, etc
- Figma
- UnDraw - Free High Quality Illustrations
- Dribble - branding & design inspo
- Behance - brand & design inspo + find designers to work with
Strategy and Video production companies:
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