Social Media & Paid Ads

Useful Resources

• Founder Social Media Q&A Panel (YouTube & Instagram) with Sara Chen, Founder of Pangoo Apparel, and Peter Klimek, Co-Founder of Crimpd

• How to work with Digital Media as an Outdoor Brand

• Biddyco – A performance-focused advertising agency specializing in creative and media services across platforms like Facebook, Instagram, Google, TikTok, and Snapchat.

• Outdoor Sports Wire – A platform for publishing press releases relevant to the outdoor industry. Note: It costs $99 to publish a press release.

• What is Social Media Marketing? – An article by Neil Patel that provides an overview of social media marketing strategies.

• Marketing Examples – A collection of real-world marketing examples to inspire your campaigns.

• What Is a Social Media Influencer? – An article by Neil Patel explaining the role and impact of social media influencers.

• Facebook Lead Ads: The Definitive Guide – A comprehensive guide by AdEspresso on creating effective Facebook lead ads.

• 5 Facebook Lead Ad Examples to Learn From and Copy – An article by WordStream showcasing successful Facebook lead ad examples.

• 7 of the Best Facebook Lead Ad Examples We’ve Seen – An article by Sleeknote highlighting top-performing Facebook lead ads.

Recommended Tools

• Social Media Management:
• Later – A tool to visually plan, schedule, and analyze posts for Instagram, Facebook, Pinterest, and Twitter.
• Buffer – A social media management platform that allows planning, collaboration, and publishing across various social networks.
• Preview – An app for planning Instagram posts, offering a visual feed planner.

• Analytics and Reporting:
• Facebook Ads Manager – A platform to create, manage, and analyze Facebook ad campaigns.
• Facebook Ad Library – A resource to view ads that any brand is currently running on Facebook.

• Templates and Checklists:
• Social Media Tracking Metrics Dashboard – A template to monitor and analyze social media performance metrics.
• Social Media Editorial Calendar – A template to plan and organize social media content.
• Instagram Metrics Data Table – A tool to track and analyze Instagram performance metrics.
• Facebook Post Calendar – A template to schedule and plan Facebook posts.
• Instagram Engagement Checklist – A checklist to ensure optimal engagement on Instagram posts.
• Hashtag Holiday Calendar – A calendar highlighting popular social media holidays and hashtags.

• Automation:
• ManyChat – A tool for setting up automatic replies on Instagram, enhancing user engagement.

Founded Outdoors Community Tips and Insights

• Start Small with Ads: Several members emphasized that starting with a small budget and gradually scaling based on performance minimizes risk.

• Video Content is Key: Many reported higher engagement and conversion rates from short video ads compared to static images.

• Retargeting Increases Conversions: A consistent insight was the effectiveness of retargeting campaigns for increasing conversions, especially on Instagram and Facebook.

• A/B Testing is Essential: Running different ad variations helps determine what resonates best with the audience.

• Use High-Performing Organic Posts as Ads: Analyzing which organic posts perform best and converting them into paid ads leads to better engagement.

• Geo-Targeted Ads Work: Community members running location-based businesses found that geo-targeted ads led to higher conversion rates.

• Engage with Comments on Ads: Responding to comments on paid ads fosters trust and improves overall performance.

• Adjust Content for Each Platform: Facebook and Instagram ads perform differently, so adapting content accordingly is crucial.

• Consider Lookalike Audiences: Using lookalike audiences to find new potential customers similar to existing ones has proven successful.

• High-Quality Creatives Improve Performance: Many noted that better design and visuals significantly improved their ad results.

Vendors

• GrowthMarketer – Offers proven growth strategies and a weekly newsletter to enhance marketing efforts.

• Pixel Perfect Media – Provides web design, hosting, SEO, branding, and other digital marketing services.

• Growth Marketing Media – Specializes in building online presence and implementing effective growth strategies for businesses.

• Biddyco – Performance-focused ad creative and media services for platforms like Facebook, Instagram, Google, TikTok, and Snapchat.

• Theresa Ptak – Provides design and illustration services.

• We Are Unicorns – Led by Molly Hawkins, offering design services.

• Talus Films – A video and storytelling production company for outdoor brands; co-founder Madelaine Anderson is a community member.

• Port Side Productions – Specializes in strategy and video production.