Social Media & Paid Ads
Top resources and tools
1. Useful Resources
- Biddyco – A performance-focused advertising agency specializing in creative and media services across platforms like Facebook, Instagram, Google, TikTok, and Snapchat.
- Outdoor Sports Wire – A platform for publishing press releases relevant to the outdoor industry. Note: It costs $99 to publish a press release.
- What is Social Media Marketing? – An article by Neil Patel that provides an overview of social media marketing strategies.
- Marketing Examples – A collection of real-world marketing examples to inspire your campaigns.
- What Is a Social Media Influencer? – An article by Neil Patel explaining the role and impact of social media influencers.
- Facebook Lead Ads: The Definitive Guide – A comprehensive guide by AdEspresso on creating effective Facebook lead ads.
- 5 Facebook Lead Ad Examples to Learn From and Copy – An article by WordStream showcasing successful Facebook lead ad examples.
- 7 of the Best Facebook Lead Ad Examples We’ve Seen – An article by Sleeknote highlighting top-performing Facebook lead ads.
2. Recommended Tools
Based on discussions within the community and the Founded Outdoors Resource Guide, these tools were highly recommended:
- Social Media Management:
- Later – A tool to visually plan, schedule, and analyze posts for Instagram, Facebook, Pinterest, and Twitter.
- Buffer – A social media management platform that allows planning, collaboration, and publishing across various social networks.
- Preview – An app for planning Instagram posts, offering a visual feed planner.
- Analytics and Reporting:
- Facebook Ads Manager – A platform to create, manage, and analyze Facebook ad campaigns.
- Facebook Ad Library – A resource to view ads that any brand is currently running on Facebook.
- Templates and Checklists:
- Social Media Tracking Metrics Dashboard – A template to monitor and analyze social media performance metrics.
- Social Media Editorial Calendar – A template to plan and organize social media content.
- Instagram Metrics Data Table – A tool to track and analyze Instagram performance metrics.
- Facebook Post Calendar – A template to schedule and plan Facebook posts.
- Instagram Engagement Checklist – A checklist to ensure optimal engagement on Instagram posts.
- Hashtag Holiday Calendar – A calendar highlighting popular social media holidays and hashtags.
- Automation:
- ManyChat – A tool for setting up automatic replies on Instagram, enhancing user engagement.
3. Founded Outdoors Community Tips and Insights
Community members from Founded Outdoors have shared the following insights based on their experiences with social media and paid ads:
- Start Small with Ads: Several members emphasized that starting with a small budget and gradually scaling based on performance minimizes risk.
- Video Content is Key: Many reported higher engagement and conversion rates from short video ads compared to static images.
- Retargeting Increases Conversions: A consistent insight was the effectiveness of retargeting campaigns for increasing conversions, especially on Instagram and Facebook.
- A/B Testing is Essential: Running different ad variations helps determine what resonates best with the audience.
- Use High-Performing Organic Posts as Ads: Analyzing which organic posts perform best and converting them into paid ads leads to better engagement.
- Geo-Targeted Ads Work: Community members running location-based businesses found that geo-targeted ads led to higher conversion rates.
- Engage with Comments on Ads: Responding to comments on paid ads fosters trust and improves overall performance.
- Adjust Content for Each Platform: Facebook and Instagram ads perform differently, so adapting content accordingly is crucial.
- Consider Lookalike Audiences: Using lookalike audiences to find new potential customers similar to existing ones has proven successful.
- High-Quality Creatives Improve Performance: Many noted that better design and visuals significantly improved their ad results.
4. Vendors
Community members have shared experiences working with vendors specializing in social media marketing and paid ads:
- GrowthMarketer – Offers proven growth strategies and a weekly newsletter to enhance marketing efforts.
- Pixel Perfect Media – Provides web design, hosting, SEO, branding, and other digital marketing services.
- Growth Marketing Media – Specializes in building online presence and implementing effective growth strategies for businesses.
- Biddyco – Performance-focused ad creative and media services for platforms like Facebook, Instagram, Google, TikTok, and Snapchat.
- Theresa Ptak – Provides design and illustration services.
- We Are Unicorns – Led by Molly Hawkins, offering design services.
- Talus Films – A video and storytelling production company for outdoor brands; co-founder Madelaine Anderson is a community member.
- Port Side Productions – Specializes in strategy and video production.
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