SEO & Content Marketing
Top resources and tools
Founded Outdoors Workshops on SEO & Content Marketing
SEO 101
with Leah Quintal
SEO, Email, and Marketing
with Kay Rodriguez, Founder of Outerly
Our top resources for SEO:
Top resources for Content Marketing:
- The Ultimate Online Marketing Checklist Template for Outfitters and Tour Operators created by Paul Wingfield (member of Outdoor Entrepreneurs)
- Know what to write about - Get clarity, save time and eliminate stress with content pillars
SEO Tools:
- Free Keyword Search Tools
- Moz (lots of free tools)
- Answer the Public
- Google Analytics > Keyword Planner
- How does Google see your website
- Google Analytics > Google Search Console
- Google Analytics > URL Inspector
- Google Trends - see what keywords the world is searching on Google/term trends. Helpful to see what consumers are searching for when they’re looking for specific products and to see what terms competitors are most associated with.
- Google Analytics - test out what’s performing well
- Local SEO - for brick and mortar businesses
- BrightLocal (free)
- Moz Local (paid)
Our list of top resources for driving web traffic:
- 15 Call To Action Examples (and How to Write the Perfect CTA)
- Outdoor Sports Wire for press releases (It costs $99 to publish a press release)
Community Recommended Vendors
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