SEO & Content Marketing

Useful Resources

• Founded Outdoors community workshops:
• SEO 101 with Leah Quintal
• SEO, Email, and Marketing with Kay Rodriguez, Founder of Outerly
• SEO: How to be Found by your Target Audience with Sarah Benoit, Co-Founder of JB Media Institute

• Articles:
• Moz Beginner's Guide to SEO – A comprehensive guide for those new to SEO.
• Content Marketing Institute – Industry insights and best practices.
• SEO Learning Center – In-depth articles and tutorials on SEO strategies.
• Content Marketing Stack – A curated directory of content marketing resources.
• Mobile App Marketing Resources – Tools and guides for marketing mobile applications.
• The Ultimate Online Marketing Checklist Template for Outfitters and Tour Operators – Created by Paul Wingfield, a member of Outdoor Entrepreneurs.

• Videos:
• Google Search Central SEO Fundamentals – Official Google SEO updates and tips.

• Podcasts:
• Marketing School by Neil Patel & Eric Siu – Daily insights into SEO and digital marketing.

• Books:
• They Ask, You Answer by Marcus Sheridan – A strategic approach to content marketing.
• The Art of SEO by Eric Enge – Deep dive into SEO techniques and strategies.

Recommended Tools

• Keyword Research:
• AnswerThePublic – Visualizes search questions and suggested autocomplete searches.
• Google Keyword Planner – Helps you find the right keywords to target for your campaigns.

• SEO Analysis:
• Moz – Offers a suite of free SEO tools, including keyword explorer and link analysis.
• Google Search Console – Monitors your site's presence in Google search results.

• Content Creation:
• Good Email Copy – A collection of effective email copy examples for inspiration.
• Canva – A user-friendly design tool with a media kit feature to assist with branding and design.

• Analytics and Tracking:
• Google Tag Manager – Simplifies the process of adding and managing website tags.

• Local SEO:
• BrightLocal – Tools to improve your local SEO performance.

Founded Outdoors Community Tips and Insights

• Content Strategy: Prioritize creating evergreen content that remains relevant over time. One founder emphasized the impact of repurposing older articles with fresh data and insights.

• SEO Best Practices: Using long-tail keywords can lead to higher engagement and conversions by targeting niche queries.

• Link Building: Guest blogging and forming strategic partnerships are effective ways to acquire quality backlinks.

• User Experience Matters: Optimizing site speed and mobile responsiveness significantly improves rankings and user retention.

• Social Media & SEO: Leveraging LinkedIn and Twitter for content distribution can drive significant traffic, especially with well-crafted social posts.

• Content Refresh: Regularly updating existing content with new insights and keywords helps maintain strong search rankings.

• Audience Engagement: Encouraging user-generated content, such as reviews and testimonials, enhances credibility and engagement.

• SEO-Friendly Formatting: Using structured headers, bullet points, and concise paragraphs improves readability and SEO performance.

• Local SEO Focus: Businesses targeting local markets should optimize for Google My Business and encourage customer reviews.

• Data-Driven Decisions: Monitoring analytics and conducting A/B testing allows for continuous optimization of content and SEO strategies.

Vendors

• HubSpot – Full-service inbound marketing and SEO solutions.

• Neil Patel Digital – Data-driven SEO and digital marketing services.

• Contently – Content creation and marketing platform for businesses.

• SE Ranking – Affordable SEO software with comprehensive tracking features.

• Bonfire Studios – A creative agency specializing in content strategy, branding, and digital marketing solutions.