Customer Acquisition & Email Marketing

Useful Resources

• Check out our FO community workshop:
• SEO, Email, and Marketing with Kay Rodriguez, Founder of Outerly
• The Ins and Outs of Email Marketing Workshop with Lloyd Vogel, Co-Founder of Garage Grown Gear
• Go-To-Market with Mona West
• Build Your Customer Acquisition Funnel on a Budget with Enhao Li, Co-Founder of Founded Outdoors
• Go-to-Market & Customer Acquisition: Understanding the Funnel with Enhao Li, Co-Founder of Founded Outdoors
• Optimizing for DTC Strategies

• Articles:
• The Art Of The Email Introduction: 10 Rules For Emailing Busy People
• How We Got 1,000+ Subscribers from a Single Blog Post in 24 Hours
• How To Grow Your Email List With Facebook
• A Five-Day Plan To Grow Your Newsletter
• How to Use Psychology in Your Newsletter Referral Program to Get More Subscribers
• Build Your Crowdfunding Email Strategy in 4 Steps

• Tools:
• Milled – A search engine for email newsletters, providing inspiration and examples.

• Books:
• Email Persuasion by Ian Brodie
• Hacking Growth by Sean Ellis & Morgan Brown

Recommended Tools

• Email Marketing Platforms:
• Mailchimp – A beginner-friendly platform with automation and analytics features.
• Klaviyo – A marketing automation platform for email & SMS.
• ConvertKit – Ideal for creators focusing on audience engagement and segmentation.
• Flodesk – Known for its intuitive design and user-friendly interface.
• Privy – Offers tools for email marketing and conversion.
• ActiveCampaign – A powerful tool for email automation, CRM, and sales engagement.
• Brevo – Provides email marketing solutions with a focus on deliverability.

• CRM Providers:
• Dubsado – A business management solution designed to cut out the busywork.
• Go High Level – An all-in-one sales & marketing platform.
• HubSpot – A comprehensive CRM and marketing automation platform ideal for growing businesses.
• Customer.io – A platform for sending data-driven emails, push notifications, and SMS.
• SendPulse – A multi-channel marketing platform.
• Notion – A versatile tool that can be adapted for CRM purposes.

Founded Outdoors Community Tips and Insights

• Personalization Drives Engagement: Customizing email content based on user behavior and past interactions significantly improves open and conversion rates.

• List Segmentation is Key: Breaking down email lists by customer preferences, engagement history, and demographics ensures better targeting and increased effectiveness.

• Automated Workflows Save Time: Automation in lead nurturing and follow-ups ensures no potential customer is left unattended.

• Deliverability Improvements: Using verified email domains, implementing double opt-ins, and regularly cleaning up inactive subscribers enhance email deliverability.

• A/B Testing Works Wonders: Testing different subject lines, email structures, and call-to-action placements helps fine-tune strategies for optimal results.

• CRM and Email Should Work Together: Ensuring seamless integration between CRM and email marketing tools enhances efficiency and data-driven decision-making.

• Engagement Metrics Matter: Tracking open rates, click-through rates, and conversions provides insights into what works best.

• Send Emails at Optimal Times: Community members have found that sending emails on Tuesday and Thursday mornings yields higher engagement.

• Re-engagement Campaigns Are Powerful: If subscribers become inactive, well-timed re-engagement emails with compelling content can bring them back.

• Quality Over Quantity: Sending fewer, more meaningful emails results in better engagement and brand trust than mass, generic email blasts.

Vendors

• Email Marketing Consultants:
• XYZ Marketing Solutions – A digital marketing agency specializing in enhancing business presence in digital media.
• GrowFast Digital – A full-stack performance marketing agency focusing on personalized and data-driven strategies.

• CRM Implementation Specialists:
• CRM Pros – Experts in CRM solutions tailored to streamline business processes.
• Smart CRM Solutions – Providers of intelligent CRM implementations for efficient customer relationship management.

• Marketing Automation Experts:
• Automate Now – Specialists in automating marketing workflows to enhance efficiency.
• LeadFlow Systems – Developers of systems designed to optimize lead generation and nurturing processes