Wholesale strategy

• Wholesale 101 Tips for Outdoor Founders [Deck #1] (created by Sofia Silva)

• Wholesale 101 Tips for Outdoor Founders [Deck #2] (created by Hannah Goldstein)

How to choose a wholesale marketplace

• When did the marketplace start?

• How many brands do they have on the platform (to determine competitiveness)

• How many retailers/buyers do they have?

• How many products are they selling on the platform?

• What is their messaging feature like? In-app, email, or both?

• What geo/countries do they specialize in?

• What are their commission fees for one-time, repeat, and existing customers?

• What are the retailer payment terms?

• When does the seller get paid?

• What’s the return policy?

• What are shipping terms?

• Additional pros/cons”

A list of wholesale pricing strategy resources:

• How to set product prices for wholesale and retail

• How to calculate wholesale price: the beginner’s guide

• Ecommerce Pricing Strategies: How to Scale and Grow Without Losing Profit

• Consumer-Based Sports Product Pricing

• 25 Secret Wholesale Pricing Strategies to Increase Sales

List of Outdoor Retailers

• REI Co-op (REI Greenlight Program - apply to get your brand or product sold at REI)

• Backcountry - online retailer

• Public Lands (Part of Dick’s Sporting Goods)

• Sierra Trading Posts

• Sportsman’s Warehouse

• Cabela’s & BassPro

• Eastern Mountain Sports

• Mountain Equipment Company (Canada)

• Title Nine (Women’s retailer): Pitchfest

Regional & Specialty Retailers

• Sports Basement

• Gearhead Outfitters

• JAX

• Great Outdoor Provisions

• Mountain High Outfitters

• Garage Grown Gear (Ultralight, online-only)

Outdoor Events

• Grassroots Outdoor Alliance (alliance of specialty retailers)

• Overland Expo

• Smoky Mountain Gift Show

• Nation’s Best Sports