Wholesale strategy

Wholesale overview


Here are our top resources:


How to choose a wholesale marketplace

  • When did the marketplace start?
  • How many brands do they have on the platform (to determine competitiveness)
  • How many retailers/buyers do they have?
  • How many products are they selling on the platform?
  • What is their messaging feature like? In-app, email, or both?
  • What geo/countries do they specialize in?
  • What are their commission fees for one-time, repeat, and existing customers?
  • What are the retailer payment terms?
  • When does the seller get paid?
  • What’s the return policy?
  • What are shipping terms?
  • Additional pros/cons”

A list of wholesale marketplaces

  • Faire - “I use Faire as my wholesale platform, so they handle payments, direct deposit and offer terms and shipping perks without me having to chase retailers around.” - Eryn H.
  • Brown Girls Climb marketplace - if you’re an outdoor entrepreneur from an underrepresented or marginalized group, you may be able to get on the Brown Girls Climb marketplace to grow your sales channel

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