Your Website & eCommerce
A list of web design resources
1. Useful Resources
Check out our FO community workshop:
- Articles:
- Videos:
- Podcasts:
- Books:
- The Lean Startup by Eric Ries
- Building a StoryBrand by Donald Miller
2. Recommended Tools
Enhance your website and eCommerce operations with these tools:
- Design and Development:
- Hotjar: Understand user interactions through heatmaps.
- Accessibility Checker: Ensure your website is accessible and compliant.
- Webflow: Build responsive websites in-browser.
- Readymag: An online design tool for microsites and portfolios.
- Website Providers:
- Analytics and Tracking:
3. Founded Outdoors Community Tips and Insights
Our community has shared valuable insights:
- Prioritize Site Speed: A slow-loading website leads to high bounce rates. Optimize images, use caching, and leverage a content delivery network (CDN) to improve speed.
- Focus on Mobile First: Many customers shop on mobile devices, so ensure your site is responsive and offers a seamless experience.
- Leverage Social Proof: Displaying customer reviews, testimonials, and user-generated content can build trust and boost conversions.
- Simplify Navigation: Ensure your site’s layout is intuitive so users can easily find what they need with minimal clicks.
- Use Email Marketing Effectively: Automate abandoned cart emails and personalize product recommendations to increase engagement.
- Offer Multiple Payment Options: Customers prefer different payment methods; integrating options like Apple Pay, Google Pay, and Buy Now Pay Later solutions can increase conversions.
- Invest in High-Quality Product Images: Professional images and videos showcasing products from different angles help customers make informed purchase decisions.
- Optimize for Search Engines: Implement SEO best practices, such as optimizing meta descriptions, using relevant keywords, and improving page structure to enhance visibility.
- Test and Optimize Regularly: Run A/B tests on product pages, checkout processes, and call-to-action buttons to identify what works best.
- Provide Excellent Customer Support: Having a responsive support team via chat, email, or phone can make a significant difference in customer satisfaction and retention.
Our community has shared valuable insights:
- Platform Selection: Many founders recommend Shopify for its ease of use, while others prefer WooCommerce for flexibility and lower costs.
- User Experience: Clear navigation, mobile optimization, and fast loading speeds are crucial to keeping visitors engaged.
- Driving Traffic: A mix of content marketing, paid ads, and social media engagement helps generate more traffic.
- Conversion Optimization: Small tweaks such as adding customer reviews, optimizing checkout, and using high-quality visuals lead to increased sales.
- Handling Technical Challenges: Some founders rely on no-code tools like Webflow, while others hire freelancers to assist with complex issues.
4. Vendors
Consider these vendors for additional support:
- Hosting Services:
- eCommerce Platforms:
Did we miss something that could be useful? 👉 Let us know here!