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Your Website & eCommerce

Your Website & eCommerce

A list of web design resources

Useful Resources

Check out our FO community workshop:

  • Books:
    • The Lean Startup by Eric Ries
    • Building a StoryBrand by Donald Miller

Recommended Tools

  • Design and Development:
    • Hotjar: Understand user interactions through heatmaps.
    • Accessibility Checker: Ensure your website is accessible and compliant.
    • Webflow: Build responsive websites in-browser.
    • Readymag: An online design tool for microsites and portfolios.

Founded Outdoors Community Tips and Insights

  • Prioritize Site Speed: A slow-loading website leads to high bounce rates. Optimize images, use caching, and leverage a content delivery network (CDN) to improve speed.
  • Focus on Mobile First: Many customers shop on mobile devices, so ensure your site is responsive and offers a seamless experience.
  • Leverage Social Proof: Displaying customer reviews, testimonials, and user-generated content can build trust and boost conversions.
  • Simplify Navigation: Ensure your site’s layout is intuitive so users can easily find what they need with minimal clicks.
  • Use Email Marketing Effectively: Automate abandoned cart emails and personalize product recommendations to increase engagement.
  • Offer Multiple Payment Options: Customers prefer different payment methods; integrating options like Apple Pay, Google Pay, and Buy Now Pay Later solutions can increase conversions.
  • Invest in High-Quality Product Images: Professional images and videos showcasing products from different angles help customers make informed purchase decisions.
  • Optimize for Search Engines: Implement SEO best practices, such as optimizing meta descriptions, using relevant keywords, and improving page structure to enhance visibility.
  • Test and Optimize Regularly: Run A/B tests on product pages, checkout processes, and call-to-action buttons to identify what works best.
  • Provide Excellent Customer Support: Having a responsive support team via chat, email, or phone can make a significant difference in customer satisfaction and retention.

Vendors

Consider these vendors for additional support:

 

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Customer Engagement & Support Wholesale Strategy